The Episto blog

7 effective formats for sharing your insights

Seven effective methods for sharing and leveraging insights, transforming data into concrete action. From analysis reports to workshops, media formats and datavisualization platforms, he emphasizes the importance of adapting the format to the audience and objective to maximize the impact of discoveries.

February 25, 2025

What is the Net Promoter Score (NPS)?

In a context where customer satisfaction is at the heart of the stakes, the Net Promoter Score (NPS) has established itself as a key indicator for measuring loyalty. But how best to use it, and when to enrich it to gain deeper insights?

November 14, 2024

Building trades: between economic optimism and lack of attractiveness

Craftsmen in the building sector are currently facing a number of uncertainties: a slowdown in new construction (-2.3% in 2023, including -4.5% in the last quarter), weak growth in maintenance-renovation (+0.1% over the year, including 0% in Q4), a drop in the number of companies with the Reconnu Garant de l'Environnement qualification, and rising energy and materials prices. Against this backdrop, Ipsos conducted a survey of a sample of 305 construction workers in conjunction with Episto, to draw up their assessment of 2023 and their outlook for 2024.

April 29, 2024

Social networking worldwide: time spent by country in 2024

ElectronicsHub has published the results of its latest study on screen time in different countries around the world in 2024. Let's decipher the part that particularly interests us: time spent on social networks.

May 2, 2024

How can generative AI help you in your day-to-day work?

AI is revolutionizing market research! Find out how it can boost your productivity by saving you time on low value-added tasks.

March 14, 2024

Insights for 2023

A selection of insights that caught our attention this year

Dec 25, 2023

How can you avoid bias in your questionnaires?

A well-constructed questionnaire is one that will enable you to gather the most authentic, reliable and realistic responses from your respondents.

November 30, 2023

Why do social network surveys collect authentic responses?

Let's take a closer look at the reasons that give this methodology the power to harvest quality insights...

How do social network surveys work?

We explain why they're a real revolution for the research industry, and how this method works.

July 12, 2023

What to do when you lack of consumer data?

Datalift used Episto's technology to capture consumption practices in out-of-home distribution channels.

May 16, 2023

The concept test, the study to make the best decision

This type of research allows you to ensure the success of your ideas. But what is it and how can you benefit from it?

Questioning your community: benefits and limitations

Fan base on social networks, brand community, customer base ... What are the advantages and limitations of these methods?

7 tips for a successful questionnaire

Discover our best practices for engaging respondents and collecting their authentic responses

Consumer brands: 5 questions to ask your consumers

Faced with market changes, it is crucial for consumer brands to know in detail the needs of their audience. What are the 5 key questions to ask your consumers, and what types of research can answer them?

Retrospective

What the French think - 16 figures for added sparkle during the holidays

December 8, 2022

Quick commerce in Paris

To measure the extent of the phenomenon and its long-term potential, Episto – a specialist in social media surveys – polled more than 1,000 Parisians on their opinions and usage practices regarding these new services.

June 21, 2022

World Cup in Qatar

"We have to set the controversy aside and let the game do the talking," said Zinedine Zidane recently about the World Cup to be held in Qatar from November 20. Is this opinion shared by the French?

November 7, 2022

French people and startups

In September 2019, Emmanuel Macron announced the goal of 25 French unicorns by 2025. This ambition was achieved 3 years earlier than expected with the arrival of Exotec among the rarefied ranks of the startup elite. The French president may have made this a highlight of his five-year term… but how concerned are the French about this issue?

March 15, 2022

When should you choose social media sampling?

The social media revolution has opened up new possibilities for conducting marketing research, targeting participants and administering questionnaires. We give you the full scoop on when to use them, what objectives to set, and which parameters are intrinsic to the research.

Does the commitment of food brands have an impact on French consumption?

Between responsible purchasing and massive boycotts, consumers are making a merciless decision: brands must prove that they deserve their place in the shopping cart.

May 2025

Building trades: between economic optimism and lack of attractiveness

April 29, 2024

What to do when you lack of consumer data?

Datalift used Episto's technology to capture consumption practices in out-of-home distribution channels.

May 16, 2023

Retrospective

What the French think - 16 figures for added sparkle during the holidays

December 8, 2022

Quick commerce in Paris

June 21, 2022

World Cup in Qatar

"We have to set the controversy aside and let the game do the talking," said Zinedine Zidane recently about the World Cup to be held in Qatar from November 20. Is this opinion shared by the French?

November 7, 2022

How can generative AI help you in your day-to-day work?

AI is revolutionizing market research! Find out how it can boost your productivity by saving you time on low value-added tasks.

March 14, 2024

Insights for 2023

A selection of insights that caught our attention this year

Dec 25, 2023

How can you avoid bias in your questionnaires?

A well-constructed questionnaire is one that will enable you to gather the most authentic, reliable and realistic responses from your respondents.

November 30, 2023

Why do social network surveys collect authentic responses?

Let's take a closer look at the reasons that give this methodology the power to harvest quality insights...

How do social network surveys work?

We explain why they're a real revolution for the research industry, and how this method works.

July 12, 2023

The concept test, the study to make the best decision

This type of research allows you to ensure the success of your ideas. But what is it and how can you benefit from it?

Questioning your community: benefits and limitations

Fan base on social networks, brand community, customer base ... What are the advantages and limitations of these methods?

7 tips for a successful questionnaire

Discover our best practices for engaging respondents and collecting their authentic responses

Consumer brands: 5 questions to ask your consumers

When should you choose social media sampling?

Why do social network surveys collect authentic responses?

Let's take a closer look at the reasons that give this methodology the power to harvest quality insights...

The concept test, the study to make the best decision

This type of research allows you to ensure the success of your ideas. But what is it and how can you benefit from it?

Questioning your community: benefits and limitations

Fan base on social networks, brand community, customer base ... What are the advantages and limitations of these methods?

7 tips for a successful questionnaire

Discover our best practices for engaging respondents and collecting their authentic responses

Consumer brands: 5 questions to ask your consumers

When should you choose social media sampling?

No items found.

Why do social network surveys collect authentic responses?

Let's take a closer look at the reasons that give this methodology the power to harvest quality insights...

The concept test, the study to make the best decision

This type of research allows you to ensure the success of your ideas. But what is it and how can you benefit from it?

Questioning your community: benefits and limitations

Fan base on social networks, brand community, customer base ... What are the advantages and limitations of these methods?

7 tips for a successful questionnaire

Discover our best practices for engaging respondents and collecting their authentic responses

Consumer brands: 5 questions to ask your consumers

When should you choose social media sampling?