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Gen Z et luxe : ce que les nouveaux consommateurs désirent vraiment

Mai 2026

La Génération Z représentera une part dominante du marché du luxe d'ici 2030. Pourtant, les marques qui misent encore sur l'ostentation des logos et la présence massive sur les réseaux sociaux passent à côté d'une réalité que seule une étude qualitative approfondie permet de saisir : cette génération a réécrit les règles de la désirabilité.

Read the article
Episto survey

Gen Z et luxe : ce que les nouveaux consommateurs désirent vraiment

La Génération Z représentera une part dominante du marché du luxe d'ici 2030. Pourtant, les marques qui misent encore sur l'ostentation des logos et la présence massive sur les réseaux sociaux passent à côté d'une réalité que seule une étude qualitative approfondie permet de saisir : cette génération a réécrit les règles de la désirabilité.

Mai 2026
Expertise

L'IA au service de vos insights

Découvrez comment l'IA transforme chaque étape de vos études pour récolter des insights fiables et actionnables en quelques clics.

22 avril 2026
Episto survey

Does food brand commitment impact French consumption?

Between responsible purchases and massive boycotts, consumers are ruthless: brands must prove they deserve a place in the shopping cart.

May 2025
Expertise

The 8 best questions from our CSMs to ask AI Insights 🪄

AI Insights, our new AI assistant integrated into the Episto platform, analyzes your studies and delivers insights in response to your questions, with optimized prompts to effectively compare, segment, and structure your results.

03/03/2025
Expertise

7 effective formats for sharing your insights

Seven effective methods to share and leverage insights, transforming data into concrete actions. From analysis reports to workshops, including media formats and data visualization platforms, it emphasizes the importance of adapting the format to the audience and objective to maximize the impact of the findings.

February 25, 2025
Expertise

What is the Net Promoter Score (NPS)?

In a context where customer satisfaction is a central concern, the Net Promoter Score (NPS) stands out as a key indicator for measuring loyalty. But how can it be best utilized, and when should it be enriched to gain deeper insights?

November 14, 2024
Episto survey

Construction Trades: Between Economic Optimism and Attractiveness Deficit

Craftsmen in the construction sector currently face various uncertainties: a slowdown in new construction (-2.3% in 2023, including -4.5% in the last quarter), weak growth in maintenance and renovation (+0.1% over the year, including 0% in Q4), a decrease in the number of companies holding the 'Reconnu Garant de l’Environnement' (RGE) qualification, and rising energy and material prices. In this context, Ipsos conducted a survey with Episto on a sample of 305 construction workers to assess their 2023 performance and 2024 outlook.

April 29, 2024
Expertise

Social Media Usage Worldwide: Time Spent Per Country in 2024

ElectronicsHub has published the results of its latest study on screen time in various countries worldwide in 2024. Let's together decipher the part that particularly interests us: time spent on social media.

May 2, 2024
Expertise

How can generative AI assist you in your daily work?

AI is revolutionizing market research! Discover how it can boost your productivity by saving you time on low-value-added tasks.

March 14, 2024
Expertise

2023 Insights

A selection of insights that caught our attention this year

25 Dec 2023
Expertise

How to avoid bias in your questionnaires?

A well-constructed questionnaire is one that will enable you to gather the most authentic, reliable, and realistic responses from your respondents.

November 30, 2023
Expertise

Why do social media surveys enable the collection of authentic responses?

Let's take a closer look at the reasons why this methodology has the power to gather quality insights...

July 18, 2023
Expertise

How do social media studies work?

We explain why they are a real revolution for the research sector and how this method works.

July 12, 2023
Episto survey

What to do when you lack of consumer data?

Datalift leveraged Episto's technology to capture consumption practices in "out-of-home" distribution channels.

May 16, 2023
Expertise

Concept testing, the survey for optimal decision-making

This type of survey allows you to ensure the success of your ideas. But what does it entail and how can you leverage it?

April 21, 2023
Expertise

Surveying Your Community: Benefits and Limitations

Social media fan base, brand community, customer base... What are the advantages and limitations of these methods?

March 17, 2023
Expertise

7 tips for a successful survey

Discover our best practices for engaging respondents and collecting their authentic responses

March 6, 2023
Expertise

FMCG Brands: 5 Questions to Ask Your Consumers

Given market developments, it is crucial for FMCG brands to understand their audience's needs in detail. What are the 5 key questions to ask your consumers, and what types of surveys can provide the answers?

February 3, 2023
Episto survey

Retrospective

What the French think - 16 figures for added sparkle during the holidays

December 8, 2022
Episto survey

Quick commerce in Paris

To measure the extent of the phenomenon and its long-term potential, Episto – a specialist in social media surveys – polled more than 1,000 Parisians on their opinions and usage practices regarding these new services.

June 21, 2022
Episto survey

World Cup in Qatar

"We have to set the controversy aside and let the game do the talking," said Zinedine Zidane recently about the World Cup to be held in Qatar from November 20. Is this opinion shared by the French?

November 7, 2022
Episto survey

French people and startups

In September 2019, Emmanuel Macron announced the goal of 25 French unicorns by 2025. This ambition was achieved 3 years earlier than expected with the arrival of Exotec among the rarefied ranks of the startup elite. The French president may have made this a highlight of his five-year term… but how concerned are the French about this issue?

March 15, 2022
Expertise

When should you choose social media sampling?

The social media revolution has opened up new possibilities for conducting marketing research, targeting participants and administering questionnaires. We give you the full scoop on when to use them, what objectives to set, and which parameters are intrinsic to the research. 

December 3, 2022
Episto survey

Gen Z et luxe : ce que les nouveaux consommateurs désirent vraiment

La Génération Z représentera une part dominante du marché du luxe d'ici 2030. Pourtant, les marques qui misent encore sur l'ostentation des logos et la présence massive sur les réseaux sociaux passent à côté d'une réalité que seule une étude qualitative approfondie permet de saisir : cette génération a réécrit les règles de la désirabilité.

Mai 2026
Episto survey

Does food brand commitment impact French consumption?

Between responsible purchases and massive boycotts, consumers are ruthless: brands must prove they deserve a place in the shopping cart.

May 2025
Episto survey

Construction Trades: Between Economic Optimism and Attractiveness Deficit

Craftsmen in the construction sector currently face various uncertainties: a slowdown in new construction (-2.3% in 2023, including -4.5% in the last quarter), weak growth in maintenance and renovation (+0.1% over the year, including 0% in Q4), a decrease in the number of companies holding the 'Reconnu Garant de l’Environnement' (RGE) qualification, and rising energy and material prices. In this context, Ipsos conducted a survey with Episto on a sample of 305 construction workers to assess their 2023 performance and 2024 outlook.

April 29, 2024
Episto survey

What to do when you lack of consumer data?

Datalift leveraged Episto's technology to capture consumption practices in "out-of-home" distribution channels.

May 16, 2023
Episto survey

Retrospective

What the French think - 16 figures for added sparkle during the holidays

December 8, 2022
Episto survey

Quick commerce in Paris

To measure the extent of the phenomenon and its long-term potential, Episto – a specialist in social media surveys – polled more than 1,000 Parisians on their opinions and usage practices regarding these new services.

June 21, 2022
Episto survey

World Cup in Qatar

"We have to set the controversy aside and let the game do the talking," said Zinedine Zidane recently about the World Cup to be held in Qatar from November 20. Is this opinion shared by the French?

November 7, 2022
Episto survey

French people and startups

In September 2019, Emmanuel Macron announced the goal of 25 French unicorns by 2025. This ambition was achieved 3 years earlier than expected with the arrival of Exotec among the rarefied ranks of the startup elite. The French president may have made this a highlight of his five-year term… but how concerned are the French about this issue?

March 15, 2022
Expertise

L'IA au service de vos insights

Découvrez comment l'IA transforme chaque étape de vos études pour récolter des insights fiables et actionnables en quelques clics.

22 avril 2026
Expertise

The 8 best questions from our CSMs to ask AI Insights 🪄

AI Insights, our new AI assistant integrated into the Episto platform, analyzes your studies and delivers insights in response to your questions, with optimized prompts to effectively compare, segment, and structure your results.

03/03/2025
Expertise

7 effective formats for sharing your insights

Seven effective methods to share and leverage insights, transforming data into concrete actions. From analysis reports to workshops, including media formats and data visualization platforms, it emphasizes the importance of adapting the format to the audience and objective to maximize the impact of the findings.

February 25, 2025
Expertise

What is the Net Promoter Score (NPS)?

In a context where customer satisfaction is a central concern, the Net Promoter Score (NPS) stands out as a key indicator for measuring loyalty. But how can it be best utilized, and when should it be enriched to gain deeper insights?

November 14, 2024
Expertise

Social Media Usage Worldwide: Time Spent Per Country in 2024

ElectronicsHub has published the results of its latest study on screen time in various countries worldwide in 2024. Let's together decipher the part that particularly interests us: time spent on social media.

May 2, 2024
Expertise

How can generative AI assist you in your daily work?

AI is revolutionizing market research! Discover how it can boost your productivity by saving you time on low-value-added tasks.

March 14, 2024
Expertise

2023 Insights

A selection of insights that caught our attention this year

25 Dec 2023
Expertise

How to avoid bias in your questionnaires?

A well-constructed questionnaire is one that will enable you to gather the most authentic, reliable, and realistic responses from your respondents.

November 30, 2023
Expertise

Why do social media surveys enable the collection of authentic responses?

Let's take a closer look at the reasons why this methodology has the power to gather quality insights...

July 18, 2023
Expertise

How do social media studies work?

We explain why they are a real revolution for the research sector and how this method works.

July 12, 2023
Expertise

Concept testing, the survey for optimal decision-making

This type of survey allows you to ensure the success of your ideas. But what does it entail and how can you leverage it?

April 21, 2023
Expertise

Surveying Your Community: Benefits and Limitations

Social media fan base, brand community, customer base... What are the advantages and limitations of these methods?

March 17, 2023
Expertise

7 tips for a successful survey

Discover our best practices for engaging respondents and collecting their authentic responses

March 6, 2023
Expertise

FMCG Brands: 5 Questions to Ask Your Consumers

Given market developments, it is crucial for FMCG brands to understand their audience's needs in detail. What are the 5 key questions to ask your consumers, and what types of surveys can provide the answers?

February 3, 2023
Expertise

When should you choose social media sampling?

The social media revolution has opened up new possibilities for conducting marketing research, targeting participants and administering questionnaires. We give you the full scoop on when to use them, what objectives to set, and which parameters are intrinsic to the research. 

December 3, 2022
All Our Articles
Episto Survey
Expertise
Expertise

Why do social media surveys enable the collection of authentic responses?

July 18, 2023

Let's take a closer look at the reasons why this methodology has the power to gather quality insights...

Read the article
Expertise

Why do social media surveys enable the collection of authentic responses?

Let's take a closer look at the reasons why this methodology has the power to gather quality insights...

July 18, 2023
Expertise

Concept testing, the survey for optimal decision-making

This type of survey allows you to ensure the success of your ideas. But what does it entail and how can you leverage it?

April 21, 2023
Expertise

Surveying Your Community: Benefits and Limitations

Social media fan base, brand community, customer base... What are the advantages and limitations of these methods?

March 17, 2023
Expertise

7 tips for a successful survey

Discover our best practices for engaging respondents and collecting their authentic responses

March 6, 2023
Expertise

FMCG Brands: 5 Questions to Ask Your Consumers

Given market developments, it is crucial for FMCG brands to understand their audience's needs in detail. What are the 5 key questions to ask your consumers, and what types of surveys can provide the answers?

February 3, 2023
Expertise

When should you choose social media sampling?

The social media revolution has opened up new possibilities for conducting marketing research, targeting participants and administering questionnaires. We give you the full scoop on when to use them, what objectives to set, and which parameters are intrinsic to the research. 

December 3, 2022
No items found.
Expertise

Why do social media surveys enable the collection of authentic responses?

Let's take a closer look at the reasons why this methodology has the power to gather quality insights...

July 18, 2023
Expertise

Concept testing, the survey for optimal decision-making

This type of survey allows you to ensure the success of your ideas. But what does it entail and how can you leverage it?

April 21, 2023
Expertise

Surveying Your Community: Benefits and Limitations

Social media fan base, brand community, customer base... What are the advantages and limitations of these methods?

March 17, 2023
Expertise

7 tips for a successful survey

Discover our best practices for engaging respondents and collecting their authentic responses

March 6, 2023
Expertise

FMCG Brands: 5 Questions to Ask Your Consumers

Given market developments, it is crucial for FMCG brands to understand their audience's needs in detail. What are the 5 key questions to ask your consumers, and what types of surveys can provide the answers?

February 3, 2023
Expertise

When should you choose social media sampling?

The social media revolution has opened up new possibilities for conducting marketing research, targeting participants and administering questionnaires. We give you the full scoop on when to use them, what objectives to set, and which parameters are intrinsic to the research. 

December 3, 2022

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