In a world where beauty reinvents itself daily, how can one stay in sync with consumers who have diverse inspirations and evolving demands?
Episto invites you to delve into case studies as diverse as they are insightful, to discover ways to explore the evolutions of the beauty & personal care industry and anticipate the future needs of your target audiences.
On the agenda:
🔭 how AI enables a deep understanding of an emerging trend: the latest NellyRodi x Episto study on the perception of longevity and skin health among under-30s in France;
🧮 how to quantify new consumer behaviors among your target audiences: with the study for L'Occitane in France and Japan on shampooing habits, as well as the one with NellyRodi on Gen Z worldwide;
🧠 and finally, how to precisely evaluate the impact of one's actions: with the Estée Lauder case and the awareness study for its Too Faced brand, or JCDecaux, which measured with us the impact of its outdoor advertising campaign for Clarins.
Gain a competitive edge and contribute to better business decisions with more precise and authentic insights to guide your strategy.
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