In a world where beauty is reinventing itself every day, how can we keep up with consumers' diverse inspirations and new demands?
Episto invites you to delve into a wide range of enriching case studies to discover ways of exploring developments in the beauty & personal care industry and anticipating the future needs of your targets.
On the program:
🔭 how AI provides an in-depth understanding of an emerging trend: the latest NellyRodi x Episto study on the perception of longevity and skin health among under-30s in France ;
🧮 how to quantify new uses among your targets: with the study for L'Occitane in France and Japan on shampoo habits, as well as the one with NellyRodi on Gen Z worldwide ;
🧠 and finally, how to accurately assess the impact of our actions: with the case of Estée Lauder and its Too Faced brand awareness study, or JCDecaux, which worked with us to measure the impact of its poster campaign for Clarins.
Get a head start and contribute to better business decisions with more accurate and authentic insights to guide your strategy.
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