The French Plate

A pillar of French culture and our international influence, cuisine holds a very special place in the daily lives of the French. Between a primary need and an art of living, what exactly is the importance we place on the composition of our plates, and what are the key influences at play?

Discover all the results of our study, conducted with our partner NellyRodi on 1,000 French respondents, in this report, along with the key insights for brands in the sector.

Key findings include:

• 🍽️ The relationship of the French with food and cooking: 1/4 of French people cook all their meals!
• 🤳 The impact of social media in cooking: 1/3 of French people get cooking inspiration from social media (and 61% among 18-34 year olds!)
• ✌️ The reality of conscious consumption: 62% have already boycotted brands, 69% have already given up buying a product due to a poor rating (Yuka, Nutriscore)
• 🧑The profile of 18-34 year olds: more curious, connected, and uncompromising...

Download the report to find all the study results and discover the trends for 2025!