Catchment area studies: Optimize your knowledge of local targets

For all companies concerned with local issues, it's vital to know exactly how relevant a catchment area is. To do this, it's essential to know and understand the consumers concerned.

However, the volatile and hyper-local nature of these targets means that costly and time-consuming survey methodologies are often required .

In this dossier, find out how, thanks to Episto and its targeting technology, these companies can now better understand their targets and obtain answers to the strategic and more tactical questions they ask themselves at a local level.

Find out about 4 case studies of different catchment areas:

• how Decathlon was able to adapt the offer at its Liège location to attract a younger target,
• how Auchan refines its understanding of consumers in its multiple trading zones on a daily basis,
• how Apsys was able to anticipate the appeal of a new Paris shopping center,
• or Lagardère was able to qualify the persona of Relay antennas in railway stations...

‍