Catchment Area Studies: Optimize Your Understanding of Local Targets

For all businesses facing local challenges, it is fundamental to precisely ascertain the relevance of a catchment area. To achieve this, a thorough understanding and comprehension of the consumers within that area are paramount.

However, the volatile and hyper-local nature of these target audiences often necessitates the use of costly and time-consuming survey methodologies.

In this case study, discover how, thanks to Episto and its targeting technology, these companies can now better understand their target audiences and obtain answers to the strategic and more tactical questions they face at a local level.

Explore 4 case studies on catchment areas with diverse challenges:

• how Decathlon was able to adapt the offering of its Liège location to attract a younger target audience,
• how Auchan daily refines its understanding of consumers within its multiple catchment areas,
• how Apsys was able to anticipate the attractiveness of a new Parisian shopping center,
• or how Lagardère was able to define the persona for its Relay outlets in train stations...

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