Is your innovation adapted to the needs of your targets?
Evaluate the relevance of your offer
Test one concept idea against another
Optimise your concept and its positioning
Measure the attractiveness and potential of your concept before its development
We'll be able to answer them!
These surveys offer the following benefits...
Measure the target's interest in your concept
Analyse the appreciated elements
Understand the unappreciated elements
Knowing the percentage of intentional individuals
Evaluate the relevance of the qualifications affiliated with the concept
Episto ensures you really understand your consumers
Tried and tested methodology
Access to all types of targets
Quick, simple collection
A step-by-step process for turnkey insights
Definition of your objectives and design of the questionnaire
Collection of answers
Presentation of results
To identify your own awareness rate and those of your main competitors, pinpoint ways to optimise your positioning, and establish the profiles of your connoisseurs and buyers
To determine the profiles of your customers and non-customers, survey them about their habits and daily life, and learn about their expectations and needs
To understand the behaviour of the inhabitants of a catchment area or users of a local service, analyse their expectations and needs, and understand why they come (or don't come)
To assess the satisfaction of your target group, identify areas for improvement in your products and services, and understand the criteria used by your customers and non-customers