Concept testing
Is your innovation adapted to the needs of your targets?
Evaluate the relevance of your offer
Test one concept idea against another
Optimise your concept and its positioning
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Measure the attractiveness and potential of your concept before its development
These surveys offer the following benefits...
Measure the target's interest in your concept
Analyse the appreciated elements
Understand the unappreciated elements
Knowing the percentage of intentional individuals
Evaluate the relevance of the qualifications affiliated with the concept
Episto ensures you really understand your consumers
Ultra-authentic insights
Our methodology and technology allow us to engage participants who provide sincere, spontaneous answers.
Tried and tested methodology
The largest Market Research companies have confirmed the effectiveness of our methodology and our results during parallel testing.
Access to all types of targets
Recruiting our participants via social media gives us access to all kinds of targets, even the most niche!
Quick, simple collection
The collection process lasts an average of 4 days, and the results are available live on our easy-to-use platform.
A step-by-step process for turnkey insights
1.
Definition of your objectives and design of the questionnaire
What is your target? What are your deadlines? Do you already have a draft questionnaire? Trust us to help you establish the scope of your survey to meet your objectives.
2.
Sourcing participants
We set up targeted advertising campaigns on social media to reach the most relevant participants for you.
3.
Collection of answers
We collect their answers via our conversational questionnaire.
4.
Presentation of results
You can access the results in real-time, starting from the launch of the campaign, on an intuitive platform that can be customised to your needs.
Survey type:
Advertising testing and media measurement
Participants:
600
Customer requirement
Measure the effectiveness of the advertising signage proposed by JCDecaux to its customer Qonto, and evaluate the effects of the campaign
Objective of the survey
Measure the awareness and positioning of Qonto before the campaign, and evaluate the impact of the campaign and analyse changes in awareness of Qonto
Survey type:
Practices & habits
Participants:
1200 (600 FR and 600 JP)
Customer requirement
Survey 1,200 consumers to understand the washing habits of the French and Japanese.
Objective of the survey
Enable L'Occitane to adapt its offer to current environmental challenges
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Survey type:
Practices & habits
Participants:
600
Customer requirement
Redesign of communication and better information for consumers
Objective of the survey
Identify parents' shopping habits for their children's clothing and choose a new product label design
Survey type:
Image and awareness survey
Participants:
800
Customer requirement
Survey 800 energy drink consumers in France
Objective of the survey
Monitor beverage brand awareness and image.
Survey type:
Advertising testing and media measurement
Participants:
1 175
Customer requirement
Prove the effectiveness of a drive-to-store campaign on its mobile application
Objective of the survey
Know the impact of the Audi drive-to-store campaign and the perception of the brand by users
Survey type:
Image and awareness survey
Participants:
1 600
Customer requirement
Rebranding and repositioning of a driving school brand
Objective of the survey
Understand the criteria for choosing a driving school, and measure brand awareness
Survey type:
Local survey
Participants:
7 800
Customer requirement
Grow Auchan's own brands and monitor their performance in Europe
Objective of the survey
Measure awareness of these brands, evaluate their image in the marketplace and define brand territories
Survey type:
Practices & habits
Participants:
2400
Customer requirement
Survey of 2,400 regular tennis players in 6 different countries
Objective of the survey
Understand tennis players' racquet-buying habits.
Survey type:
Satisfaction survey
Participants:
1 000
Customer requirement
Analyse consumer satisfaction with a new closure system
Objective of the survey
Understand consumer habits, measure satisfaction and collect feedback from consumers about a new bottle closure system
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Survey type:
Practices & habits
Participants:
1 200
Customer requirement
Evaluate the potential of the social media buying channel for the beauty sector
Objective of the survey
Measure the expectations of social media users and their intentions to purchase beauty products on these channels
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Survey type:
Concept testing
Participants:
600 (300 parents & 300 teens)
Customer requirement
Testing the "Incognipot" concept
Objective of the survey
Test the "Incognipot" concept with a view to launching it for school catering and teenagers in France
Survey type:
Satisfaction survey
Participants:
800
Customer requirement
Understand the uses, means of information and intelligence and contacts they use
Objective of the survey
Evaluating customer satisfaction with the Twisto network in Caen
Survey type:
Practices & habits
Participants:
1000
Customer requirement
Survey 1,000 visitors to French railway stations
Objective of the survey
Understand Relay customers' and non-customers' expectations and perceptions of the brand
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Survey type:
Practices & habits
Participants:
2700
Customer requirement
Identify the expectations and new aspirations of Generation Z in terms of beauty
Objective of the survey
Identify the beauty habits, routines and influences of young Gen Zers
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