Concept testing
Is your innovation adapted to the needs of your targets?
Evaluate the relevance of your offer
Test one concept idea against another
Optimise your concept and its positioning
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Measure the attractiveness and potential of your concept before its development
These surveys offer the following benefits...
Measure the target's interest in your concept
Analyse the appreciated elements
Understand the unappreciated elements
Knowing the percentage of intentional individuals
Evaluate the relevance of the qualifications affiliated with the concept
Episto ensures you really understand your consumers
Ultra-authentic insights
Our methodology and technology allow us to engage participants who provide sincere, spontaneous answers.
Tried and tested methodology
The largest Market Research companies have confirmed the effectiveness of our methodology and our results during parallel testing.
Access to all types of targets
Our technology enables us to collect opinions from respondents on social networks worldwide, as well as from your own customer databases.
Quick, simple collection
The collection process lasts an average of 4 days, and the results are available live on our easy-to-use platform.
A step-by-step process for turnkey insights
1.
Definition of your objectives and design of the questionnaire
What is your target? What are your deadlines? Do you already have a draft questionnaire? Trust us to help you establish the scope of your survey to meet your objectives.
2.
Sourcing participants
Our innovative recruitment methods to meet your objectives: recruiting respondents on social networks (Meta) via finely-targeted advertising campaigns, or recruiting from your own databases (Ask).
3.
Collection of answers
We collect their answers via our conversational questionnaire.
4.
Presentation of results
You can access the results in real-time, starting from the launch of the campaign, on an intuitive platform that can be customised to your needs.
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Survey type:
Concept testing
Participants:
600 (300 parents & 300 teens)
Customer requirement
Test the "Incognipot" concept by interviewing 600 people (300 parents & 300 teenagers)
Objective of the survey
Test the "Incognipot" concept with a view to launching it for school catering and teenagers in France
Want to know more?
