Concept testing

Is your innovation adapted to the needs of your targets?

Evaluate the relevance of your offer

Test one concept idea against another

Optimise your concept and its positioning 

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What does this idea inspire you? You have free rein, tell us anything that comes to mind 🗣
On a scale of 1 to 10, how satisfied are you with this product? ❤️
Compared to concept A, would you say that concept B is more...

Measure the attractiveness and potential of your concept before its development

Any other goals in mind?
We'll be able to answer them!

These surveys offer the following benefits...

Measure the target's interest in your concept

Analyse the appreciated elements

Understand the unappreciated elements

Knowing the percentage of intentional individuals

Evaluate the relevance of the qualifications affiliated with the concept

Episto ensures you really understand your consumers

Ultra-authentic insights

Our methodology and technology allow us to engage participants who provide sincere, spontaneous answers.

Tried and tested methodology

The largest Market Research companies have confirmed the effectiveness of our methodology and our results during parallel testing.

Access to all types of targets

Recruiting our participants via social media gives us access to all kinds of targets, even the most niche!

Quick, simple collection

The collection process lasts an average of 4 days, and the results are available live on our easy-to-use platform.

A step-by-step process for turnkey insights

1.

Definition of your objectives and design of the questionnaire

What is your target? What are your deadlines? Do you already have a draft questionnaire? Trust us to help you establish the scope of your survey to meet your objectives.
2.

Sourcing participants

We set up targeted advertising campaigns on social media to reach the most relevant participants for you.
3.

Collection of answers

We collect their answers via our conversational questionnaire.
4.

Presentation of results

You can access the results in real-time, starting from the launch of the campaign, on an intuitive platform that can be customised to your needs.

Case studies

Filter Category
Survey type:
Satisfaction survey
Participants:
1 000
Customer requirement
Analyse consumer satisfaction with a new closure system
Objective of the survey
Understand consumer habits, measure satisfaction and collect feedback from consumers about a new bottle closure system
Survey type:
Local survey
Participants:
7 800
Customer requirement
Grow Auchan's own brands and monitor their performance in Europe
Objective of the survey
Measure awareness of these brands, evaluate their image in the marketplace and define brand territories
Survey type:
Advertising testing and media measurement
Participants:
600
Customer requirement
Measure the effectiveness of the advertising signage proposed by JCDecaux to its customer Qonto, and evaluate the effects of the campaign
Objective of the survey
Measure the awareness and positioning of Qonto before the campaign, and evaluate the impact of the campaign and analyse changes in awareness of Qonto
Survey type:
Practices & habits
Participants:
600
Customer requirement
Redesign of communication and better information for consumers
Objective of the survey
Identify parents' shopping habits for their children's clothing and choose a new product label design
Survey type:
Image and awareness survey
Participants:
1 600
Customer requirement
Rebranding and repositioning of a driving school brand
Objective of the survey
Understand the criteria for choosing a driving school, and measure brand awareness
Survey type:
Advertising testing and media measurement
Participants:
1 175
Customer requirement
Prove the effectiveness of a drive-to-store campaign on its mobile application
Objective of the survey
Know the impact of the Audi drive-to-store campaign and the perception of the brand by users
Survey type:
Practices & habits
Participants:
1 200
Customer requirement
Evaluate the potential of the social media buying channel for the beauty sector
Objective of the survey
Measure the expectations of social media users and their intentions to purchase beauty products on these channels
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