Top 8 questions from our CSMs to ask AI Insights 🪄

To begin with...

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💡 What is AI Insights?

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It's the new AI assistant integrated into the Episto platform that analyzes your studies for you! All you have to do is ask it some questions, and it will give you its analysis based on all the results of the study (indicating which questions it used). In addition to answering your questions, he can also suggest other relevant angles of exploration. You can interact with him to refine and deepen your analysis according to your needs.

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You can use this new AI functionality to generate a complete, structured analysis, spot key insights in seconds, identify specific profiles (like your personas), easily compare results between countries or verify a link between different phenomena.

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It looks like this ⤵️

How to use it properly

👋 Marie, Juliette, Lucie, Aline and Célia - our very own CSMs - wanted to share their best prompts for using this new feature...

Here are their best questions to test as soon as possible on the Episto platform for optimal, time-saving analyses:

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#1. Compare the differences between countries 🌍

Analyze disparities between markets to better understand local specificities.

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"What are the main significant differences between the different countries regarding (subject of study)?"

"Can you carry out a detailed analysis of behavior by country, highlighting significant differences between them and explaining the specific features peculiar to each market?"

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#2. Compare differences by type of respondent 👨‍👧‍👧

Refine your understanding by analyzing the results according to respondents' socio-demographic characteristics.

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"Can you do a detailed analysis of the study results for women aged 18-35 living in the Ile-de-France region?"

"Can you perform an overall analysis highlighting significant differences where they exist on the following socio-demographic criteria: gender, age, socio-professional category (SPC) and residential area?"

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#3. Identify key lessons 🔑

Highlight the most significant insights to guide your decisions.

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"Can you give me any key insights from the study that may be surprising?"

"What are the main lessons to be learned from this study? Please present them in a structured way, highlighting key figures and illustrating your analyses with relevant verbatims to give context."

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#4. Segmenter en personas 👥

Examine respondents' behavior according to specific criteria to better understand their expectations.

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" Based on the results of the study, what are the most relevant criteria for segmenting my personas? "

"Can you identify 3 main persona profiles based on behaviors towards (study subject), making sure to detail their profiles based on socio-demographic criteria?"

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#5. Story-teller the results of the marketing study 📢

Turn your results into a powerful and engaging message.

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"Can you structure your analysis in the form of a well-marketed narrative, highlighting key points in a fluid and engaging way?"

"Can you write me a pitch for the study in the form of a ten-sentence summary of the results?"

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#6. Draw conclusions from the concept test 🧪

Analyze the results to get a more nuanced view of the insights to guide your strategy.

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"Can you identify the main strengths, weaknesses, opportunities and threats of the concept tested? Be sure to include in the conclusion a section of clear, actionable recommendations based on the conclusions drawn from the analysis."

"Can you give me the typical consumer profile, detailing thanks to socio-demographic criteria, who will be most likely to adopt this new concept?"

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#7. Compare different products 🎾

Put the performance of several products into perspective to refine your offer.

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"Can you produce a detailed analysis for each product tested, including relevant figures and highlighting significant differences between products?"

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#8. Measuring advertising effectiveness 📈

Evaluate the real impact of your campaign to optimize your future investments.

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"Can you carry out a detailed analysis of each pre-test and post-test wave, highlighting the impact of the advertising campaign on the various indicators evaluated?"

"Can you give me a numerical summary of the campaign's key indicators, taking into account changes compared to the last few waves?"

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🪄 Don't delay in visiting the Episto platform to test this new feature!

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Want to find out more? Please contact us!