The 8 best questions from our CSMs to ask AI Insights 🪄

To begin...

💡 What is AI Insights?

It is the new AI assistant integrated into the Episto platform that analyzes your studies for you! To do this, simply ask it questions, and it will provide its analysis based on all the study results (indicating the questions it used). In addition to answering your questions, it can also suggest other relevant angles for exploration. You can interact with it to refine and deepen your analysis according to your needs.

You can use this new AI feature to generate a complete and structured analysis, identify key insights in seconds, identify specific profiles (such as your personas), easily compare results between countries, or verify a link between different phenomena.

Here's what it looks like in practice ⤵️

How to use it effectively?

👋 Marie, Juliette, Lucie, Aline, and Célia - our valued CSMs - wanted to share their best prompts for effectively using this new feature...

Here are their best questions to test as soon as possible on the Episto platform for optimal analyses that will save you valuable time:

#1. Compare differences between countries 🌍

Analyze market disparities to better understand local specificities.

« What are the main significant differences between the different countries regarding (study topic)? »

« Can you perform a detailed analysis of behaviors by country, highlighting the significant differences between them and explaining the specific characteristics of each market? »

#2. Compare differences by respondent types 👨‍👩‍👧‍👧

Refine your understanding by analyzing results based on respondents' socio-demographic characteristics.

« Can you conduct a detailed analysis of the study results for women aged 18-35 living in Ile-de-France? »

« Can you perform a comprehensive analysis, highlighting significant differences, where they exist, across the following socio-demographic criteria: gender, age, socio-professional category (CSP), and residential area? »

#3. Identify key insights 🔑

Highlight the most impactful insights to guide your decisions.

« Can you provide the key, potentially surprising, insights from the study? »

« What are the main takeaways from this study? Please present them in a structured manner, highlighting key quantitative data and illustrating your analyses with relevant verbatim responses to provide context. »

#4. Segment into personas 👥

Examine respondent behaviors based on specific criteria to better understand their expectations.

« Based on the study results, what are the most relevant criteria for segmenting my personas? »

« Can you identify 3 main persona profiles based on behaviors related to (study topic), ensuring their profiles are detailed according to socio-demographic criteria? »

#5. Storytell study results in a marketing-oriented way 📣

Transform your results into an impactful and engaging narrative.

« Can you structure your analysis as a marketing-oriented narrative, highlighting key points in a fluid and engaging manner? »

« Can you write a study pitch for me, summarizing the results in about ten sentences? »

#6. Derive conclusions from the concept test 🧪

Analyze the results to gain a more nuanced understanding of the insights, thereby guiding your strategy.

« Can you identify the main strengths, weaknesses, opportunities, and threats of the tested concept? Please ensure to include a section of clear and actionable recommendations in the conclusion, based on the findings from the analysis. »

« Can you provide the typical consumer profile, detailed by socio-demographic criteria, who would be most likely to adopt this new concept? »

#7. Compare different products 🏑

Contextualize the performance of multiple products to refine your offering.

« Can you conduct a detailed analysis for each product tested, including relevant quantitative data and highlighting significant differences between the products? »

#8. Measure advertising effectiveness 📈

Evaluate the actual impact of your campaign to optimize future investments.

« Can you conduct a detailed analysis of each pre-test and post-test wave, highlighting the impact of the advertising campaign on the various evaluated indicators? »

« Can you provide a quantified summary of the campaign's key indicators, considering the changes compared to the latest waves? »

🪄 Head over to the Episto platform now to test this new feature!

Want to learn more? Contact us!