Practices & habits

What are your targets' real needs?

Identify the profiles of your customers and non-customers

Ask them about their habits and daily life

Discover their expectations and needs 

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Where would you like to go for your next holiday? 🏖️
Which of these water brands have you purchased in the past 12 months? 🚰
How often do you go snowboarding? 🏂

Adapt your strategy and your offer to your target

Any other goals in mind?
We'll be able to answer them!

These surveys offer the following benefits...

Understand the habits of your target

Identify their selection criteria

Understand what drives them to purchase or act

Analyse the barriers in their way

Evaluate their satisfaction

Episto ensures you really understand your consumers

Ultra-authentic insights

Our methodology and technology allow us to engage participants who provide sincere, spontaneous answers.

Tried and tested methodology

The largest Market Research companies have confirmed the effectiveness of our methodology and our results during parallel testing.

Access to all types of targets

Our technology enables us to collect opinions from respondents on social networks worldwide, as well as from your own customer databases.

Quick, simple collection

The collection process lasts an average of 4 days, and the results are available live on our easy-to-use platform.

A step-by-step process for turnkey insights

1.

Definition of your objectives and design of the questionnaire

What is your target? What are your deadlines? Do you already have a draft questionnaire? Trust us to help you establish the scope of your survey to meet your objectives.
2.

Sourcing participants

Our innovative recruitment methods to meet your objectives: recruiting respondents on social networks (Meta) via finely-targeted advertising campaigns, or recruiting from your own databases (Ask).
3.

Collection of answers

We collect their answers via our conversational questionnaire.
4.

Presentation of results

You can access the results in real-time, starting from the launch of the campaign, on an intuitive platform that can be customised to your needs.

Case studies

Filter Category
Survey type:
Practices & habits
Participants:
1 200
Customer requirement
Evaluate the potential of the social media buying channel for the beauty sector
Objective of the survey
Measure the expectations of social media users and their intentions to purchase beauty products on these channels
Survey type:
Practices & habits
Participants:
2400
Customer requirement
Survey of 2,400 regular tennis players in 6 different countries
Objective of the survey
Understand tennis players' racquet-buying habits.
Survey type:
Practices & habits
Participants:
1000
Customer requirement
Survey 1,000 visitors to French railway stations
Objective of the survey
Understand Relay customers' and non-customers' expectations and perceptions of the brand
Survey type:
Practices & habits
Participants:
600
Customer requirement
Redesign of communication and better information for consumers
Objective of the survey
Identify parents' shopping habits for their children's clothing and choose a new product label design
Survey type:
Practices & habits
Participants:
2700
Customer requirement
Identify the expectations and new aspirations of Generation Z in terms of beauty by surveying 2,700 people
Objective of the survey
Identify the beauty habits, routines and influences of young Gen Zers
Survey type:
Practices & habits
Participants:
1200 (600 FR and 600 JP)
Customer requirement
Survey 1,200 consumers to understand the washing habits of the French and Japanese.
Objective of the survey
Enable L'Occitane to adapt its offer to current environmental challenges
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