7 effective formats for sharing your insights

Insights enable the transformation of data into concrete actions. They inform decisions, inspire teams, and guide product and service development. However, the value of an insight depends not only on its collection but, more importantly, on how it is shared. Here are 7 proven methods to maximize the impact of your insights and effectively disseminate them within your organization or beyond.

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1. The analysis report: the classic and structured format

The analysis report is the most common method for presenting study results. To captivate the audience, it's not enough to merely accumulate data; one must tell a story. Select the most relevant information and highlight it through clear graphics and compelling titles. This report can be shared on internal platforms for continuous accessibility.

​Tips :

• Do not overload slides: each title should convey a single message.
• Prioritize engaging visuals to enhance data impact.
• Tell a story to organize your ideas and ensure a smooth delivery.

Virginie Sappey (Marketing Director at FranceTV Publicité) discusses this:

"Regarding the dissemination and restitution of insights, we have industrialized deliverables with several formats: the one-pager for a one-minute overview of the study results, the press release with the 3 key results, and the more enriched version. Generally, these 3 templates are produced for each study; they are stored and shared."

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2. Oral Presentation: Engaging Your Audience

Presenting your insights in person, whether during a meeting or an event, is a powerful way to convey your message. Oral presentations add an interactive dimension that captures attention and fosters discussion. In some cases, inviting an external speaker can offer a fresh perspective and lend more weight to the conclusions.

Tips :

• Utilize visual aids and catchy terms to energize the presentation.
• Do not hesitate to involve multiple speakers to make the presentation dynamic and collaborative.
• Make it accessible to everyone by sharing the presentation (and/or the recording).

Hervé Bridoux (International Consumer Insights Manager at Auchan Retail) discusses this:

"In our corporate culture, a presentation by an external individual often has more impact. I almost never present the study results myself, except for the summaries; I always let the institute handle it."

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3. The Pitch: Guaranteed Impact Summary

When time is limited, a concise pitch is ideal. This format involves conveying key insights in just a few minutes, focusing on what is essential for the specific audience (key insights vary depending on the team being addressed). The pitch is often favored in interactions with executives because it is direct and facilitates rapid decision-making by incorporating actionable conclusions. To construct one, here are our recommendations...

Structure :

• Briefly recall the study's context: why you conducted this survey (background, initial hypothesis, etc.) and its main characteristics (sample, methodology, etc.)?
• Present three main insights: those that might be surprising, that validate or invalidate your initial hypothesis, or that have a business impact...
• Propose an action plan for the next steps: how to transform these insights into concrete actions?

Olivier Hullot (former Lead Insights & Analytics France at Pepsico) discusses this:

"In a face-to-face setting, we can distill exactly what our interlocutor needs to know, in an impactful way, taking into account their reactions and concerns."

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4. Media Formats: Videos and Podcasts for Easy Adoption

Videos and podcasts are engaging formats particularly well-suited for sharing insights. In addition to being easily consumable, they can be distributed across various channels: social media, intranets, or during meetings. These formats allow reaching a broader audience in a memorable and more informal way.

‍Best Practices :

• Create short formats to reduce the number of messages and maintain attention.
• Disseminate them widely, including beyond the teams involved in the study.
• Store them on an intranet easily accessible to everyone.

Dominique Levy Saragossi (Founder of George(s)) discusses it:

"I believe we need to adopt formats that align as closely as possible with the 'natural' way our stakeholders consume information: audio, visual, or both, and segmented."

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5. Event-based formats: create a memorable experience

Event-based formats, such as exhibitions, staged presentations, or immersive encounters, offer an original and memorable approach to sharing insights. By eliciting emotions from participants, these formats facilitate the assimilation of results and strengthen their impact.

Ideas for event-based formats:

• Meetings between clients and internal teams for direct immersion.
• Visual or narrative-driven installations to present results in an immersive manner.
• Exhibitions within your own premises to engage all teams.

Emmanuel Malard (Market Research & Brand Solutions Strategist at Qualtrics) discusses it:

"As insight managers, we need to evoke emotion within top management: they are consumers like any others, so we need to bring a tear to their eye, make them smile, if we want to accelerate the adoption of insights from studies."

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6. The workshop: co-creation for concrete solutions

Beyond being a moment dedicated to information dissemination, the workshop allows for more. By integrating diverse teams and involving them in the deliberation process, this format fosters the co-creation of solutions based on insights. It is a collaborative exchange that enables the definition of concrete actions.

Suggested format:

1. Share the insights from the study in question with all participants prior to the workshop.
2. Begin the workshop on D-Day with a round-table discussion of the insights that resonated with participants.
3. Use sticky notes for each participant to propose actions in response to the insights.
4. Bonus: through role-playing, encourage participants to put themselves in the clients' shoes to better understand their needs.

Judith Roucairol (Director of Consumer Evaluation for make up & color science at L’Oréal) discusses it:

"To make the consumer's reality tangible, certain approaches work well: for example, workshops that integrate very different professional disciplines."

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7. The data visualization platform: empower teams

Providing access to insights via a data visualization platform empowers teams and facilitates a deeper understanding of the results. Users can thus explore data in depth, compare populations, and generate visual reports tailored to their needs.

Advantages:

• Gain a comprehensive overview of the study results.
• Visualize insights clearly and customizably.
• Facilitate access to insights across the entire organization for rapid decision-making.

Emmanuel Malard on the subject:

"Today's data visualization is extremely practical and insightful."

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Conclusion

The choice of format for sharing your insights depends on the audience, the message, and the desired impact. Whether it's an oral presentation to inspire teams, a workshop to co-create actions, or an interactive medium to capture attention, each of these methods offers a unique way to convey and enhance the value of your insights. Adopting these varied formats ensures that your discoveries do not remain merely data, but become powerful levers for action within your organization.

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Discover how Episto can support you in collecting insights from all your target audiences with solutions tailored to today's needs.

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And to continue the discussion...

• Find all our advice on how to effectively structure these 7 reporting formats in our Dedicated Guide
• and discover all expert interviews, from which the quotes in this article are extracted, in our White Paper: Reinventing the Insights Function