Insights for 2023

‍

#1 INFLUENCE & RESEAUX 📱

💡 Influencer images, the impact of social networks and sponsored product purchases... where do we stand in 2023?

👎 70% of French people have a poor image of male and female influencers - Harris Interactive

🩺 34% of Millenials believe that social networks have negative effects on their mental health - Kantar Media

🛍️ but 73% of users have already bought a product after seeing a partnership on social networks - Reech

‍

#2 ARTIFICIAL INTELLIGENCE 🤖

💡 How can you look back on 2023 without talking about AI?! Discover 2 amazing figures...

🤫 68% of French people who use AI for their work hide it from their line manager - Ifop/Talan

☠️ 10% is the probability of human extinction due to poor AI control, according to a survey of 738 specialist researchers by AI Impacts - AI Impacts

‍

#3 TECH & INCLUSIVITY 👩💻

💡 Women in tech: where do we stand in 2023?

👩 Only 22% of startups created in 2022 in France will have at least one woman among their founders - Sista & BCG

💰 17% of funds raised go to founding teams including at least one woman - Sista & BCG

💼 17% of tech jobs in France are held by women - Global Contact

‍

#4 COUPLE 3.0 💞

💡 Fidelity, trust, life as a couple... What do the French think in 2023?

💋 30% of French people say that the ideal of married life involves infidelity: 15% with their partner's agreement, 15% without the other knowing - Fondation Jean Jaurès

🔍 40% of French people have snooped (spied on their spouse's cell phone) - Ifop

‍

#5 NEW CONSUMPTION 🛒

💡 The transition to more sustainable consumption patterns has already begun...

👗 63% of French people say they will reduce their fashion purchases in 2023 - OpinionWay

🥩 57% say they have reduced their meat consumption in recent years (+9 points in 2023) - Harris Interactive

‍

#6 LOVE ONLINE 🌹

💡 What does the future hold for dating apps? Not so bright, obviously...

📱 79% of American students say they don't use dating apps - Axios/Generation Lab

💍 After 3 years of marriage, couples who matched online are 6 times more likely to divorce (12%) - British Marriage Foundation

‍

#7 ECOLOGICAL CONSCIENCE ♻️

💡 The French are aiming for more responsible behavior: reality or disillusionment?

✈️ 41% of French people are prepared to take a plane only 4 times in their life - CSA

⭐ 73% of French people believe that their consumption is lower than the national average - Ademe

‍

#8 VISIONS OF FAMILY 🏠

💡 Where do the French stand in 2023 when it comes to family concepts? Children, couples, pets: here are the figures that caught our attention!

🍼 15% of French people do not want children - Fondation Jean Jaurès

🏘️ 16% think that the ideal couple situation is to be in a relationship without living together - Fondation Jean Jaurès

🐈 68% of French people consider their pet to be a member of the family - IPSOS

‍

#9 COMPANY & COMMITMENT 👔

💡 Societal and environmental commitments, inclusiveness... what do the French expect from companies today?

🦸 95% of French people expect companies to make their own commitment to social issues - Ifop

♻️ 52% believe they should make the environment a priority - Ifop

🪧 70% of French people expect brands to be inclusive and show diversity in their advertising - Kantar Insights/The Good Company

‍

#10 TRUST & INFORMATION 🗞️

💡 Scientists, laboratories, media: what do the French (still) trust?

👨🔬 51% of French people think that scientists don't really know what they're talking about when they talk about environmental issues - IPSOS

🧪 79% say they have more confidence in research conducted by a public laboratory than by a private one - Harris Interactive/CNRS

📺 82% of French people believe that the information distributed by the traditional media is "controlled" and oriented by the major financial groups that own them - Harris Interactive

‍

#11 BELIEFS 🔮

💡 Discover two figures that made our mark in 2023 on French beliefs!

⛪ 32% of French people believe in reincarnation - Ifop

🌎 11% of French people think it's possible that the Earth is actually flat - Ifop

‍

#12 TOURISM 🧳

💡 Last summer: how many French people were planning to go on vacation in the current economic climate? And how many preferred to stay in France?

🇫🇷 88% of French holidaymakers opt for domestic destinations in summer 2023 - Atout France

‍😔and 40% of French people did not plan to go on vacation last summer - CSA

‍

#13 BUSINESS & ENVIRONMENT 🌳

💡 Young people's expectations of companies are rising: and especially when it comes to ecology!

🍀 More than 8 out of 10 young people consider it important to have a job that respects the environment and is useful to society

🙅 70% say they might give up applying to a company that doesn't take environmental issues sufficiently into account - Toluna-Harris Interactive

‍

#14 SPORT 🏄

💡 The 2023 sports figures that knocked us out 🤯

🔥 44% of Parisians now consider hosting the Olympics to be a bad thing - Odoxa

⛹️♀️ 62% of French people consume women's sports content in the media - Arcom

🛋️ 45% of French people never take part in sport or physical exercise - Eurobarometer European Commission

‍

#15 ILLUSIONS & FANTASIES 💭

💡 Humor, glory and beauty... These numbers will amaze you!

🤣 73% of French people think they're funny - YouGov

💰 49% of French people choose wealth when asked if they prefer to be rich, beautiful or intelligent (46% intelligence, and 5% beauty) - Ifop