2023 Insights

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#1 INFLUENCE & SOCIAL MEDIA 📱

💡 Influencer perception, social media impact, and sponsored product purchases... what's the current landscape in 2023?

👎 70% of French people have a negative perception of influencers - Harris Interactive

🩺 34% of Millennials believe that social media has negative effects on their mental health - Kantar Media

🛍️ but 73% of users have already purchased a product after seeing a partnership on social media - Reech

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#2 ARTIFICIAL INTELLIGENCE 🤖

💡 How can we conduct a 2023 retrospective without discussing AI?! Discover 2 astonishing figures...

🤫 68% of French people who use AI for work conceal it from their manager - Ifop/Talan

☠️ 10% is the probability of human extinction due to poor AI control, according to a survey conducted by AI impacts among 738 specialized researchers - AI impacts

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#3 TECH & INCLUSIVITY 👩💻

💡 Women in Tech: What's the Landscape in 2023?

👩 Only 22% of startups founded in France in 2022 include at least one woman among their founders - Sista & BCG

💰 17% of funds raised are allocated to founding teams that include at least one woman - Sista & BCG

💼 17% of tech jobs in France are held by women - Global Contact

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#4 COUPLE 3.0 💞

💡 Fidelity, trust, life as a couple... What do French people think in 2023?

💋 30% of French people state that the ideal couple's life involves infidelity: 15% with their partner's consent, 15% without the other knowing - Fondation Jean Jaurès

🔍 40% of French people have already engaged in snooping (spying on their partner's phone) - Ifop

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#5 NEW CONSUMPTION PATTERNS 🛒

💡 The transition towards more sustainable consumption patterns has already begun...

👗 63% of French people report having reduced their fashion purchases in 2023 - OpinionWay

🥩 57% state they have reduced their meat consumption in recent years (+9 percentage points in 2023) - Harris Interactive

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#6 ONLINE LOVE 🌹

💡 What future for dating apps? Apparently not so bright...

📱 79% of American students report not using dating apps - Axios/Generation Lab

💍 After 3 years of marriage, couples who met online are 6 times more likely to divorce (12%) - British Marriage Foundation

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#7 ECOLOGICAL AWARENESS ♻️

💡 French people aim for more responsible behaviors: reality or disillusionment?

✈️ 41% of French people are willing to fly only 4 times in their lifetime - CSA

⭐ 73% of French people believe their consumption is below the national average - Ademe

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#8 VISIONS OF FAMILY 🏠

💡 Where do French people stand in 2023 regarding family concepts? Children, couples, pets: here are the figures that caught our attention!

🍼 15% of French people do not wish to have children - Fondation Jean Jaurès

🏘️ 16% believe the ideal couple situation is to be in a relationship without living together - Fondation Jean Jaurès

🐈 68% of French people consider their pet a family member - IPSOS

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#9 BUSINESS & COMMITMENT 👔

💡 Societal, environmental, inclusivity commitments... what do French people expect from businesses today?

🦸 95% of French people expect companies to proactively commit to societal issues - Ifop

♻️ 52% believe they should prioritize commitment to the environment - Ifop

🪧 70% of French people expect brands to be inclusive and demonstrate diversity in their advertising - Kantar Insights/The Good Company

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#10 TRUST & INFORMATION 🗞️

💡 Scientists, laboratories, media: whom do French people (still) trust?

👨🔬 51% of French people believe that scientists don't really know what they're talking about when discussing environmental issues - IPSOS

🧪 79% state they have more confidence in research conducted by a public laboratory than by a private laboratory - Harris Interactive/CNRS

📺 82% of French people believe that information distributed by traditional media is 'controlled' and influenced by the large financial groups that own them - Harris Interactive

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#11 BELIEFS 🔮

💡 Discover two figures from 2023 that stood out to us regarding French beliefs!

⛪ 32% of French people believe in reincarnation - Ifop

🌎 11% of French people believe it's possible that the Earth is actually flat - Ifop

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#12 TOURISM 🧳

💡 Last summer: how many French people planned to go on holiday in the current economic climate? And how many preferred to stay in France?

🇫🇷 88% of French holidaymakers opted for domestic destinations in summer 2023 - Atout France

‍😔 and 40% of French people did not plan to go on holiday last summer - CSA

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#13 COMPANIES & ENVIRONMENT 🌳

💡 Young people's expectations of companies are increasing: especially concerning ecological matters!

🍀 More than 8 out of 10 young people consider it important to have an environmentally friendly job that is useful to society

🙅 70% state they would forgo applying to a company that does not sufficiently consider environmental issues - Toluna-Harris Interactive

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#14 SPORT 🏄

💡 The 2023 sports figures that knocked us out 🤯

🔥 44% of Parisians now consider hosting the Olympic and Paralympic Games (JOP) a bad thing - Odoxa

⛹️♀️ 62% of French people consume female sports content in the media - Arcom

🛋️ 45% of French people never engage in sports or physical exercise - Eurobarometer European Commission

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#15 ILLUSIONS & FANTASIES 💭

💡 Humor, glory, and beauty... These figures will surprise you!

🤣 73% of French people consider themselves funny - YouGov

💰 49% of French people choose wealth when asked if they prefer to be rich, beautiful, or intelligent (46% intelligence, and 5% beauty) - Ifop