Expertise

Insights for 2023

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#1 INFLUENCE & RESEAUX ๐Ÿ“ฑ

๐Ÿ’ก Influencer images, the impact of social networks and sponsored product purchases... where do we stand in 2023?

๐Ÿ‘Ž 70% of French people have a poor image of male and female influencers - Harris Interactive

๐Ÿฉบ 34% of Millenials believe that social networks have negative effects on their mental health - Kantar Media

๐Ÿ›๏ธ but 73% of users have already bought a product after seeing a partnership on social networks - Reech

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#2 ARTIFICIAL INTELLIGENCE ๐Ÿค–

๐Ÿ’ก How can you look back on 2023 without talking about AI?! Discover 2 amazing figures...

๐Ÿคซ 68% of French people who use AI for their work hide it from their line manager - Ifop/Talan

โ˜ ๏ธ 10% is the probability of human extinction due to poor AI control, according to a survey of 738 specialist researchers by AI Impacts - AI Impacts

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#3 TECH & INCLUSIVITY ๐Ÿ‘ฉ๐Ÿ’ป

๐Ÿ’ก Women in tech: where do we stand in 2023?

๐Ÿ‘ฉ Only 22% of startups created in 2022 in France will have at least one woman among their founders - Sista & BCG

๐Ÿ’ฐ 17% of funds raised go to founding teams including at least one woman - Sista & BCG

๐Ÿ’ผ 17% of tech jobs in France are held by women - Global Contact

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#4 COUPLE 3.0 ๐Ÿ’ž

๐Ÿ’ก Fidelity, trust, life as a couple... What do the French think in 2023?

๐Ÿ’‹ 30% of French people say that the ideal of married life involves infidelity: 15% with their partner's agreement, 15% without the other knowing - Fondation Jean Jaurรจs

๐Ÿ” 40% of French people have snooped (spied on their spouse's cell phone) - Ifop

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#5 NEW CONSUMPTION ๐Ÿ›’

๐Ÿ’ก The transition to more sustainable consumption patterns has already begun...

๐Ÿ‘— 63% of French people say they will reduce their fashion purchases in 2023 - OpinionWay

๐Ÿฅฉ 57% say they have reduced their meat consumption in recent years (+9 points in 2023) - Harris Interactive

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#6 LOVE ONLINE ๐ŸŒน

๐Ÿ’ก What does the future hold for dating apps? Not so bright, obviously...

๐Ÿ“ฑ 79% of American students say they don't use dating apps - Axios/Generation Lab

๐Ÿ’ After 3 years of marriage, couples who matched online are 6 times more likely to divorce (12%) - British Marriage Foundation

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#7 ECOLOGICAL CONSCIENCE โ™ป๏ธ

๐Ÿ’ก The French are aiming for more responsible behavior: reality or disillusionment?

โœˆ๏ธ 41% of French people are prepared to take a plane only 4 times in their life - CSA

โญ 73% of French people believe that their consumption is lower than the national average - Ademe

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#8 VISIONS OF FAMILY ๐Ÿ 

๐Ÿ’ก Where do the French stand in 2023 when it comes to family concepts? Children, couples, pets: here are the figures that caught our attention!

๐Ÿผ 15% of French people do not want children - Fondation Jean Jaurรจs

๐Ÿ˜๏ธ 16% think that the ideal couple situation is to be in a relationship without living together - Fondation Jean Jaurรจs

๐Ÿˆ 68% of French people consider their pet to be a member of the family - IPSOS

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#9 COMPANY & COMMITMENT ๐Ÿ‘”

๐Ÿ’ก Societal and environmental commitments, inclusiveness... what do the French expect from companies today?

๐Ÿฆธ 95% of French people expect companies to make their own commitment to social issues - Ifop

โ™ป๏ธ 52% believe they should make the environment a priority - Ifop

๐Ÿชง 70% of French people expect brands to be inclusive and show diversity in their advertising - Kantar Insights/The Good Company

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#10 TRUST & INFORMATION ๐Ÿ—ž๏ธ

๐Ÿ’ก Scientists, laboratories, media: what do the French (still) trust?

๐Ÿ‘จ๐Ÿ”ฌ 51% of French people think that scientists don't really know what they're talking about when they talk about environmental issues - IPSOS

๐Ÿงช 79% say they have more confidence in research conducted by a public laboratory than by a private one - Harris Interactive/CNRS

๐Ÿ“บ 82% of French people believe that the information distributed by the traditional media is "controlled" and oriented by the major financial groups that own them - Harris Interactive

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#11 BELIEFS ๐Ÿ”ฎ

๐Ÿ’ก Discover two figures that made our mark in 2023 on French beliefs!

โ›ช 32% of French people believe in reincarnation - Ifop

๐ŸŒŽ 11% of French people think it's possible that the Earth is actually flat - Ifop

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#12 TOURISM ๐Ÿงณ

๐Ÿ’ก Last summer: how many French people were planning to go on vacation in the current economic climate? And how many preferred to stay in France?

๐Ÿ‡ซ๐Ÿ‡ท 88% of French holidaymakers opt for domestic destinations in summer 2023 - Atout France

โ€๐Ÿ˜”and 40% of French people did not plan to go on vacation last summer - CSA

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#13 BUSINESS & ENVIRONMENT ๐ŸŒณ

๐Ÿ’ก Young people's expectations of companies are rising: and especially when it comes to ecology!

๐Ÿ€ More than 8 out of 10 young people consider it important to have a job that respects the environment and is useful to society

๐Ÿ™… 70% say they might give up applying to a company that doesn't take environmental issues sufficiently into account - Toluna-Harris Interactive

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#14 SPORT ๐Ÿ„

๐Ÿ’ก The 2023 sports figures that knocked us out ๐Ÿคฏ

๐Ÿ”ฅ 44% of Parisians now consider hosting the Olympics to be a bad thing - Odoxa

โ›น๏ธโ™€๏ธ 62% of French people consume women's sports content in the media - Arcom

๐Ÿ›‹๏ธ 45% of French people never take part in sport or physical exercise - Eurobarometer European Commission

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#15 ILLUSIONS & FANTASIES ๐Ÿ’ญ

๐Ÿ’ก Humor, glory and beauty... These numbers will amaze you!

๐Ÿคฃ 73% of French people think they're funny - YouGov

๐Ÿ’ฐ 49% of French people choose wealth when asked if they prefer to be rich, beautiful or intelligent (46% intelligence, and 5% beauty) - Ifop

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