Dossier - Generation Z: inside the heads of these new consumers

Exclusive results from a 2022 Episto survey on:

  • 3,000+ young people from the Z Generation
  • 6 countries 
  • 5 different worlds: fashion, beauty, tech, food, digital


The Z Generation: an in-depth look

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What you will learn:

  • What really matters to the French Z Gen?
  • What is its actual relationship with digital and social media advertising?
  • What are the major trends in the world of fashion, beauty, food and technology?
  • What are the differences and similarities between a French and an American, Indian, Nigerian, Saudi or Brazilian Z Gen?

"This new survey approach offers infinite possibilities: all targets, even the most niche, become accessible – virtually instantaneously."
Jérémy, Episto CEO

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