Advertising testing and media measurement
What is the impact of your advertising campaign?
Measure the recall and comprehension of your advertisement
Conduct a creative diagnostic
Identify ways to optimise
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Evaluate the campaign's impact on brand awareness, brand image, and purchase intent.
These surveys offer the following benefits...
Understand the brand's awareness and its evolution
Measure campaign recall
Analyse its impact on brand image and purchase intentions
Understand campaign perception
Assess its appreciation
Episto ensures you really understand your consumers
Ultra-authentic insights
Our methodology and technology allow us to engage participants who provide sincere, spontaneous answers.
Tried and tested methodology
The largest Market Research companies have confirmed the effectiveness of our methodology and our results during parallel testing.
Access to all types of targets
Our technology allows for collecting opinions from respondents sourced from social networks worldwide, as well as from your own client databases.
Quick, simple collection
The collection process lasts an average of 4 days, and the results are available live on our easy-to-use platform.
A step-by-step approach for turnkey insights
1.
Definition of your objectives and design of the questionnaire
What is your target? What are your deadlines? Do you already have a draft questionnaire? Trust us to help you establish the scope of your survey to meet your objectives.
2.
Sourcing participants
Our innovative recruitment methods to serve your objectives: recruiting respondents on social networks (Meta) via finely targeted advertising campaigns, or recruiting from your own databases (Ask).
3.
Collection of answers
We collect their answers via our conversational questionnaire.
4.
Presentation of results
You can access the results in real-time, starting from the launch of the campaign, on an intuitive platform that can be customised to your needs.
Survey type:
Advertising testing and media measurement
Participants:
600
Customer requirement
Measure the effectiveness of the advertising signage proposed by JCDecaux to its customer Qonto, and evaluate the effects of the campaign
Objective of the survey
Measure the awareness and positioning of Qonto before the campaign, and evaluate the impact of the campaign and analyse changes in awareness of Qonto
Survey type:
Advertising testing and media measurement
Participants:
1 175
Customer requirement
Prove the effectiveness of a drive-to-store campaign on its mobile application
Objective of the survey
Understand the impact of the Audi drive-to-store campaign and users' perception of the brand
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