Deciphering Generation Z's relationship with the beauty industry

Practices & habits

Communication agency

Customer requirement

Identify the expectations and new aspirations of Generation Z regarding beauty by surveying 2700 people

Objective of the survey

Identify the usage patterns and routines, as well as the influences on Generation Z youth regarding beauty

Target

Young people aged 15 to 26

Questionnaire

5 minutes

19 questions

Date of the survey

February 2024

Conversational questionnaire

Precise feedback

from 5 countries

Valuable insights

generated by the qualitative component

Rapid data collection

in 7 days

Excellent engagement‍

from Generation Z

‍

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