Deciphering Generation Z's relationship with the world of beauty

Practices & habits
Communication agency

Customer requirement

Identify the expectations and new aspirations of Generation Z in terms of beauty by surveying 2,700 people

Objective of the survey

Identify the beauty habits, routines and influences of young Gen Zers

Target

Young people aged 15 to 26

Questionnaire

5 minutes

19 questions

Date of the survey

February 2024

Recruitment campaign

Conversational Questionnaire

Results of the study

Accurate feedback

from 5 countries

Valuable insights

generated by the qualitative component

A quick collection

in 7 days

An excellent commitment‍

from Generation Z

‍

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