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Communication redesign and improved consumer information
Identify parents' purchasing habits for their children's clothing and choose the new product label design
600 French parents of children aged 0 to 14, both consumers and non-consumers of the brand
7 minutes
30 questions
December 2022
Authentic insights
on parents' purchasing habits and the levers favored by these consumers to activate in the communication strategy
Precise feedback
on the different product label design options
Rapid results
collected in 6 days
Good engagement
from parents of children aged 0 to 14
