Test the design and messages of new clothing labels

Practices & habits

Customer requirement

Redesign of communication and better information for consumers

Objective of the survey

Identify parents' shopping habits for their children's clothing and choose a new product label design


600 French people, parents of children aged 0 to 14, consumers and non consumers of the brand


7 minutes

30 questions

Date of the survey

December 2022

Recruitment campaign

Conversational Questionnaire

Results of the study

Authentic insights

on the purchasing habits of parents and the levers favored by these consumers to activate in the communication strategy

Accurate feedback

on the different options of product label templates

Fast results

harvested in 6 days

A good commitment

from parents of children aged 0-14 years

Want to see more?

Subscribe to our newsletter!

Want to know more?

Let's get to know each other

Book a meeting