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Redesign of communication and better information for consumers
Identify parents' shopping habits for their children's clothing and choose a new product label design
600 French people, parents of children aged 0 to 14, consumers and non consumers of the brand
7 minutes
30 questions
December 2022
Authentic insights
on the purchasing habits of parents and the levers favored by these consumers to activate in the communication strategy
Accurate feedback
on the different options of product label templates
Fast results
harvested in 6 days
A good commitment
from parents of children aged 0-14 years
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