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Evaluate the potential of the social media buying channel for the beauty sector
Measure the expectations of social media users and their intentions to purchase beauty products on these channels
1200 women, aged over 16, in the USA and France
4 minutes
16 questions
December 2021
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Authentic insights
In France, 1 in 3 women reported purchasing beauty products online in 2021, with 1 in 4 doing so via social media, whereas in the United States, this ratio rises to 1 in 2 women
Precise feedback
on the expectations and purchase intentions of female social media users regarding beauty product purchases
Rapid results
delivered in 5 days
Excellent engagement
92% of respondents report satisfaction with the experience
