Survey 1,200 consumers to understand the washing habits of the French and Japanese.
Enable L'Occitane to adapt its offer to current environmental challenges
Women doing 2 shampoos per wash
4 minutes
16 questions
October 2023
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Accurate feedback
on the hair-washing habits of French and Japanese women
Valuable insights
for creating products that best meet consumer needs
A quick collection
in 9 days
An excellent commitment
share of niche targets in 2 countries with the same questionnaire
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