Expertise

What is the Net Promoter Score (NPS)?

November 14, 2024

In a context where customer satisfaction is at the heart of the stakes, the Net Promoter Score (NPS) has established itself as a key indicator for measuring loyalty. But how best to use it, and when to enrich it to gain deeper insights?

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Expertise

Social networking worldwide: time spent by country in 2024

ElectronicsHub has published the results of its latest study on screen time in different countries around the world in 2024. Let's decipher the part that particularly interests us: time spent on social networks.

May 2, 2024

Expertise

How can generative AI help you in your day-to-day work?

AI is revolutionizing market research! Find out how it can boost your productivity by saving you time on low value-added tasks.

March 14, 2024

Expertise

Insights for 2023

A selection of insights that caught our attention this year

Dec 25, 2023

Expertise

How can you avoid bias in your questionnaires?

A well-constructed questionnaire is one that will enable you to gather the most authentic, reliable and realistic responses from your respondents.

November 30, 2023

Expertise

Why do social network surveys collect authentic responses?

Let's take a closer look at the reasons that give this methodology the power to harvest quality insights...

July 18, 2023

Expertise

How do social network surveys work?

We explain why they're a real revolution for the research industry, and how this method works.

July 12, 2023

Expertise

The concept test, the study to make the best decision

This type of research allows you to ensure the success of your ideas. But what is it and how can you benefit from it?

April 21, 2023

Expertise

Questioning your community: benefits and limitations

Fan base on social networks, brand community, customer base ... What are the advantages and limitations of these methods?

March 17, 2023

Expertise

7 tips for a successful questionnaire

Discover our best practices for engaging respondents and collecting their authentic responses

March 6, 2023

Expertise

Consumer brands: 5 questions to ask your consumers

Faced with market changes, it is crucial for consumer brands to know in detail the needs of their audience. What are the 5 key questions to ask your consumers, and what types of research can answer them?

February 3, 2023

Expertise

When should you choose social media sampling?

The social media revolution has opened up new possibilities for conducting marketing research, targeting participants and administering questionnaires. We give you the full scoop on when to use them, what objectives to set, and which parameters are intrinsic to the research.

December 3, 2022

Episto articles

What is the Net Promoter Score (NPS)?

Social networking worldwide: time spent by country in 2024

How can generative AI help you in your day-to-day work?

Insights for 2023

How can you avoid bias in your questionnaires?

Why do social network surveys collect authentic responses?

How do social network surveys work?

The concept test, the study to make the best decision

Questioning your community: benefits and limitations

7 tips for a successful questionnaire

Consumer brands: 5 questions to ask your consumers

When should you choose social media sampling?

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