How do social network surveys work?
We explain why they're a real revolution for the research industry, and how this method works.
The concept test, the study to make the best decision
This type of research allows you to ensure the success of your ideas. But what is it and how can you benefit from it?
Questioning your community: benefits and limitations
Fan base on social networks, brand community, customer base ... What are the advantages and limitations of these methods?
7 tips for a successful questionnaire
Discover our best practices for engaging respondents and collecting their authentic responses
Consumer brands: 5 questions to ask your consumers
Faced with market changes, it is crucial for consumer brands to know in detail the needs of their audience. What are the 5 key questions to ask your consumers, and what types of research can answer them?
When should you choose social media sampling?
The social media revolution has opened up new possibilities for conducting marketing research, targeting participants and administering questionnaires. We give you the full scoop on when to use them, what objectives to set, and which parameters are intrinsic to the research.