Prove the effectiveness of a drive-to-store campaign on its mobile application
Know the impact of the Audi drive-to-store campaign and the perception of the brand by users
1,175 Waze users exposed and unexposed to the campaign
5 minutes
16 questions
March 2022
Accurate feedback
on the drive-to-store campaign: +22% purchase consideration
Valuable insights
with the constitution of two samples (exposed and non-exposed): with a net difference in assisted awareness of +25%!
A quick collection
in only 5 days
An excellent commitment
from a target group of navigation system users
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