Measuring the effectiveness of a drive-to-store campaign delivered on a navigation platform

Advertising testing and media measurement

Customer requirement

Prove the effectiveness of a drive-to-store campaign on its mobile application

Objective of the survey

Know the impact of the Audi drive-to-store campaign and the perception of the brand by users


1,175 Waze users exposed and unexposed to the campaign


5 minutes

16 questions

Date of the survey

March 2022

Recruitment campaign

Conversational Questionnaire

Results of the study

Accurate feedback

on the drive-to-store campaign: +22% purchase consideration

Valuable insights

with the constitution of two samples (exposed and non-exposed): with a net difference in assisted awareness of +25%!

A quick collection

in only 5 days

An excellent commitment

from a target group of navigation system users

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