Prove the effectiveness of a drive-to-store campaign on its mobile application
Understand the impact of the Audi drive-to-store campaign and users' perception of the brand
1,175 Waze users, exposed and unexposed to the campaign
5 minutes
16 questions
March 2022
Precise feedback
regarding the drive-to-store campaign: +22% purchase consideration
Valuable insights
with the formation of two samples (exposed and unexposed): showing a clear difference in assisted awareness of +25%!
Rapid data collection
in just 5 days
Excellent engagement
from a target group of navigation system users
