Test the notoriety of a driving school network and understand the uses of young people

Image and awareness survey

Customer requirement

Rebranding and repositioning of a driving school brand

Objective of the survey

Understand the criteria for choosing a driving school, and measure brand awareness


1600 respondents, including 1000 young people between 17 and 25 years old and 600 parents of young people


10 minutes

30 questions

Date of the survey

June 2021 and January 2022

Recruitment campaign

Conversational Questionnaire

Results of the study

Authentic insights

on the criteria for choosing a driving school

Accurate feedback

about the brand and its various competitors

Fast results

obtained in 48 hours for parents, 24 hours for youth

Excellent commitment

from both targets: youth and parents

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