Rebranding and repositioning of a driving school brand
Understand the criteria for choosing a driving school, and measure brand awareness
1600 respondents, including 1000 young people between 17 and 25 years old and 600 parents of young people
10 minutes
30 questions
June 2021 and January 2022
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Authentic insights
on the criteria for choosing a driving school
Accurate feedback
about the brand and its various competitors
Fast results
obtained in 48 hours for parents, 24 hours for youth
Excellent commitment
from both targets: youth and parents
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