Rebranding and repositioning of a driving school brand
Understand the criteria for choosing a driving school, and measure brand awareness
1600 respondents, including 1000 young people aged 17 to 25 and 600 parents of young people
10 minutes
30 questions
June 2021 and January 2022
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Authentic insights
on the selection criteria for a driving school
Precise feedback
on the brand and its various competitors
Rapid results
obtained in 48 hours for parents, 24 hours for young people
Excellent engagement
from both target groups: young people and parents
