Grow Auchan's own brands and monitor their performance in Europe
Measure awareness of these brands, evaluate their image in the marketplace and define brand territories
1300 respondents in France, Spain, Portugal, Hungary, Poland, and Romania residing within the catchment areas of Auchan stores
10 minutes
29 questions
June 2022
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Authentic insights
the market share of niche audiences (Auchan brand buyers), multi-country and multi-local targets (on the scale of shopping areas in 6 European countries)
Precise feedback
on the notoriety and image of Auchan's own brands in different universes (organic food, early childhood,...)
Rapid results
with methodological agility allowing for real-time adjustments during fieldwork and the execution of boosts for specific target groups
Excellent engagement
from residents of the catchment areas in the 6 countries studied
