Grow Auchan's own brands and monitor their performance in Europe
Measure awareness of these brands, evaluate their image in the marketplace and define brand territories
1300 respondents in France, Spain, Portugal, Hungary, Poland and Romania residing in the catchment areas of Auchan stores
10 minutes
29 questions
June 2022
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Authentic insights
the market share of niche audiences (Auchan brand buyers), multi-country and multi-local targets (on the scale of shopping areas in 6 European countries)
Accurate feedback
on the notoriety and image of Auchan's own brands in different universes (organic food, early childhood,...)
Fast results
with an agile methodology allowing for readjustments as the field progresses and the execution of boosts on specific targets
Excellent commitment
of the share of residents in the catchment areas in the 6 countries studied
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