Measure the performance of campaigns broadcast on the group's media

Advertising testing and media measurement

Customer requirement

Measure the effectiveness of the advertising signage proposed by JCDecaux to its customer Qonto, and evaluate the effects of the campaign

Objective of the survey

Measure the awareness and positioning of Qonto before the campaign, and evaluate the impact of the campaign and analyse changes in awareness of Qonto


604 respondents


5 minutes

8 questions

Date of the survey

March 2022

Recruitment campaign

Conversational Questionnaire

Results of the study

Authentic insights

A jump in awareness measured by the study: from 9% in the pre-campaign period to 16% after the campaign was broadcast

Accurate feedback

With a geographic targeting of the study adapted to the campaign's distribution and optimized in relation to the distribution dates

Fast results

collected in 4 days

Excellent commitment

89% of respondents are satisfied with the experience

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