Assessing the performance of campaigns deployed across the group's media channels

Advertising testing and media measurement
Consulting firm

Customer requirement

Measure the effectiveness of the advertising signage proposed by JCDecaux to its customer Qonto, and evaluate the effects of the campaign

Objective of the survey

Measure the awareness and positioning of Qonto before the campaign, and evaluate the impact of the campaign and analyse changes in awareness of Qonto

Target

604 respondents

Questionnaire

5 minutes

8 questions

Date of the survey

March 2022

Conversational questionnaire

Authentic insights

A jump in awareness measured through the study: from 9% pre-campaign to 16% after the campaign broadcast

Precise feedback

With geographical targeting of the study adapted to the campaign broadcast and optimized according to broadcast dates

Rapid results

collected in 4 days

Excellent engagement

89% of respondents report being satisfied with the experience

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