Measure the attractiveness of a new playful fruit puree concept.

Concept testing
Brand

Customer requirement

Test the "Incognipot" concept by surveying 600 people (300 parents & 300 teens)

Objective of the survey

Test the "Incognipot" concept for its launch targeting school catering and teenagers in France.

Target

Parents of children aged 6-18 and minors aged 15-18

Questionnaire

6 minutes

26 questions

Date of the survey

February 2024

Conversational questionnaire

Precise feedback

measuring the attractiveness of the new concept among parents and children

Valuable insights

identifying promotional avenues with partner canteens

Rapid data collection

conducted in 4 days

Excellent engagement

parents of children aged 6-18 and minors aged 15-18

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