The Metaverse

Emerging as an escape from an anxiety-inducing reality, the Metaverse recently surfaced and quickly became a hot topic in media and discussions. A significant business challenge, brands have also ventured into this space without fully understanding the long-term opportunities or risks it presents. Episto aimed to gauge the opinion of the French population regarding the emergence of this new dimension...

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What you will find:

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• French public opinion
• The perception of the Metaverse
• Spotlight on youth
• Ideas for use and application

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Study methodology:

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Representative sample of the French population according to the quota method: 1000 respondents.

Study dates: January 10 to 14, 2022.

Respondent source: Facebook and Instagram.

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