As an escape from a frightening reality, the Metaverse has surfaced recently and has quickly become a hot topic in the media and discussions. As a real business issue, brands have also seized this field without really knowing what opportunities or dangers it will generate in the long term. Episto wanted to know the opinion of French people about the emergence of this new dimension...
Representative sample of the French population according to the quota method: 1000 respondents.
Study dates: January 10-14, 2022.
Source of respondents: Facebook and Instagram.
