In 2022, discounters' sales growth in France was 12%*.
What about French consumers' perception and usage? Has hard-discount become a lasting part of their habits? Has its image evolved in consumers' minds?
Episto conducted a study with over 800 respondents, comprising both hard-discount customers and non-customers, to better analyze this trend:
- 40% of French consumers visit a hard-discount store at least once a month
- 33% of hard-discount customers shop there more frequently than before 2022
- 81% of them purchase national brands there
Download the report to discover all the study results:
- The profile of hard-discount customers (income level, place of residence, etc.)
- Their usage and habits (product categories purchased, purchase frequency, etc.)
- The evolution of this trend
- The perception of hard-discount by customers and non-customers (product quality, in-store experience, pricing, etc.)
*Source: Xerfi
