In 2022, discounters achieved sales growth of 12% in France*.
How do the French perceive and use hard-discount? Has hard-discounting become a permanent fixture in their habits? Has its image changed in the minds of consumers?
Episto conducted a survey of more than 800 hard-discount customers and non-customers to better analyze this trend:
- 40% of French people visit a hard-discount chain at least once a month
- 33% of hard-discount customers go there more often than before 2022
- 81% of them buy national brands
Download the report to discover all the results of the study:
- Profile of hard-discount customers (income level, location, etc.)
- Usage and habits (product categories purchased, frequency of purchases, etc.)
- Theevolution ofthis trend
- Customers' and non-customers' perceptions of hard-discounting (product quality, store experience, price, etc.)
*Source: Xerfi
