The World Cup in Qatar

A few days before the kick-off of the 2022 World Cup in Qatar, Episto, a specialist in social network studies, took the pulse of more than 1,200 French people to find out their point of view on the controversy surrounding the competition, their intention to follow it or not, but also their perception of the brands sponsoring the event or using it for commercial purposes.

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What you'll find:

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• The French perception of the competition
• The reasons for the bad image
• Opinion on the call for a boycott
• Boycott intentions
• Consequences on the image of the sponsor brands

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Study Methodology:

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Representative sample of the French population according to the quota method: 1,265 respondents.

Survey dates: October 14-18, 2022.

Source of respondents: Facebook and Instagram.

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