The World Cup in Qatar

Just days before the kickoff of the 2022 FIFA World Cup in Qatar, Episto, a specialist in social media studies, surveyed over 1,200 French citizens to gauge their perspectives on the controversy surrounding the competition, their intention to follow it or not, and their perception of brands sponsoring or commercially leveraging the event.

What you will find:

• French perception of the competition
• Reasons for the negative image
• Opinion regarding the call for a boycott
• Boycott intentions
• Consequences on the image of sponsoring brands

Study methodology:

Representative sample of the French population using the quota method: 1,265 respondents.

Survey dates: October 14-18, 2022.

Respondent source: Facebook and Instagram.