How are insights teams in France performing today? What is their vision for their profession? What are their daily challenges?
This year, we sought to learn more by surveying 66 members of insights teams across various industry sectors. The results provide a comprehensive overview of the profession's current state: a strategic field driven by passionate professionals that could gain further recognition within organizations, and whose future is more than ever disrupted by technological innovations. Here are some key figures:
💰 29% of insights teams have an increased budget compared to 2023
📊 the profession they feel closest to: strategy
📈 39% entrust the analysis of survey results to external providers
💬 88% would trust AI to build their questionnaires
