How are insights teams doing in France today? What vision do they have of their own profession? What are their day-to-day challenges?
To find out more, this year we interviewed 66 members of insights teams at companies in a wide range of sectors. The results give a good overview of the state of the profession: a strategic profession of enthusiasts that could still gain recognition within organizations, and whose future is more than ever shaken by technological innovations. Here are a few figures to remember:
💰 29% of insights teams have an increased budget vs. 2023
📊 the job they feel closest to: strategy
📈 39% entrust the analysis of research results to external service providers
💬 88% would trust AI to build their questionnaires
