This is already the 2nd edition of our insights teams panorama and other marketing research enthusiasts. Once again, it offers rich insights that shed light on the daily challenges and prospects of the function.
What we observe? A function where professionals thrive, yet one that deserves greater internal recognition and resources; a widespread use of AI that is gradually becoming a game-changer; and methodological trade-offs that are not always what one might expect… There are new and surprising findings!
Discover our complete analysis to truly understand the insights function, whether within brands or research agencies. It's just below!
Want to see all the study results? Contact us!
