This is already the 2nd edition of our panorama of insights teams and other marketing research aficionados. Once again, a wealth of information that sheds light on the day-to-day challenges and prospects of the function.
What are we seeing? A function in which we thrive and which deserves more internal exposure and even resources, an ultra-widespread use of AI that is gradually becoming a game-changer, or arbitrations between methodologies that aren't always what you'd think... There's something new and surprising!
Read our full analysis to really understand the insights function for brands and institutes alike. It's just below!
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